Viya is a reputation expert and founder of POLELE, a strategic communications agency partnering with change-driven leaders, brands, and organisations.
With a background spanning political campaigns, corporate communications, and public engagement, she helps organisations manage risk, build trust, and shape narratives that drive real-world impact. She has held roles at Sky, Edelman, and the British Library, and advised organisations from the Ford Foundation and UN Women to IKEA and ASICS.
Recognised for her leadership on purpose-driven communications, she is a regular speaker on reputation and authentic storytelling. She has judged awards such as the PR Week Purpose Awards EMEA and the Pros Awards.